Below we list some of the most common objectives of SMS campaigns

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Increase the number of purchases in-store or online Invite to use a discount code Increase the number of subscriptions to a newsletter or service Collect feedback by filling out a form Increase traffic to your website Download a brochure or catalog Of course, a campaign can be said to be successful if it helps you achieve the goal you set for yourself.

But how do you know? Evaluate your contact list The best way to ivory coast telegram data start calculating SMS ROI is to start with your contact list. In fact, the heart of a successful SMS campaign is using an accurate recipient list . The cleaner the list, the better the rate of reception of your SMS. We recommend that you review your contact lists regularly , clearing the lists of old contacts or out-of-date contacts.

To calculate your SMS reception rate you can use this formula: (Number of SMS delivered / Number of SMS sent) x 100 = reception rate If your reception rate is low, we recommend that you review your lists before sending your next campaign . Improving your reception rate is the first step to improving your SMS opening rate, and then understanding how to calculate SMS ROI. How to Calculate SMS ROI Depending on Your Goal Online shopping If you want to measure purchases on your website and their value, resulting from your SMS campaign, you can use UTM parameters .