Universal Conversion Optimization Principles

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But don't write it literally like that. A call to action is more effective if it is formulated as if the subscriber himself had formulated it. “Get your book” instead of “Get your book.” Below is an example from Content Verve's book 7 Example call to action from Content Verve's book "The 7 Universal Principles of Conversion Optimization" Another way to improve the effectiveness of your call to action is to spark curiosity and create intrigue.

But don't overdo it, or your subscribers will be Canada Phone Number disappointed after they click the link. There is even a separate name for such deceptive tricks – clickbait. 2. Segment your contact base Segmenting your contact database is one of the most effective techniques . It’s important not just to increase your click-through rate, but to improve your overall results. Why does this work? Because thanks to this technique, you will send more relevant emails to your audience.

Let's say you have a recruitment agency. Your clients are divided into two groups: employers and job seekers. If you send the same mailings to these two categories of clients, each of them will deliberately skip information that is unnecessary to them. This negatively impacts results, including click-through rates. But if you send them different emails tailored specifically for them, they will receive relevant and valuable information, which will have a positive impact on clicks.